the Low 7"
Produced by Pedal Boy & the Wrens
Released 1993, DowBoy Records
By 1993, we had already been a band for 4 years and had already recorded nearly 100 songs when, unable to find a label for ourselves (besides ‘pretentious’ or ‘awful’), we made the now-historic and precedent-setting decision to release our own 7”. If you’re an MBA candidate, you’ve surely studied this industry-wide
game-changer at length.
This was our first – if unplanned - release under The Wrens moniker.
As you can probably tell from the giant ‘Low’ on the record’s label, we were going to ring in ’93 by changing our band name (for at least the 3rd time) to “Low” not realizing there might already be another band with that name, one a lot more up and a lot more coming than us.
So there we were, a band that few knew and fewer cared for, with a thousand 7” records all printed with the name of a different band that many now loved.
Interesting.
Although we briefly considered positioning ourselves as the sole carriers of the exclusive new Low release and just avoiding Minnesota like the clap, we instead picked yet another band name, had a stamp made and hand-relabeled all 1000 copies with ‘the wrens’ in tiny font. And presto, this became the Low 7”.
The upside to all this though was that it made it’s circuitous way to Camille at (then) Grass Records and she signed us to put out our first two records. Again, another long snoozer for another time…
